I’m in marketing in hospitality and the future looks very uncertain. I’d like to move into another area. Which are the high-growth areas and how can I possibly compete against people with direct experience in those sectors?
Some sectors are doing a lot better than others during the pandemic. At the start of 2020 a wide range of organisations were complaining about skill shortages and hard-to-fill vacancies and some of these sectors are still hungry for talent – especially healthcare, pharmaceutical companies and all those organisations dealing with high volumes of online business.
Think about skills as well as sectors. Software development, web design and general IT remain high demand skills as organisations shift to online provision and there are indications customer care skills and business development expertise are also in demand – skills you may already use in your current marketing role.
Thinking about skills helps you focus on setting out your shop window as a way of competing with candidates who seem to have more relevant experience. Match the way you describe your skills to the language used by target employers to describe top candidates. Do enough homework so you demonstrate a real understanding of the job and organisation.
Focus on what makes you different. Skills and knowledge gained in other contexts can often be seen as adding fresh angles; celebrate your breadth of experience rather than apologising for it.
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