Email Marketing Manager - Flexible Working Available
As an Email Marketing Manager you will deliver the eCRM programmes and support the wider marketing team with compelling customer communications for our Total platform clients (our brand partners).
You will ideally have deep technical experience of working on a CRM platform/ESP, data orientated marketeer and have exceptional attention to detail. You are ambitious, proactive, and eager to build a successful career within the Digital Marketing team and be a subject matter expert in email marketing at Next.
- Develop and execute email marketing campaigns including the set-up, testing, scheduling, and deployment of one-time, recurring, and triggered campaigns using IBM Acoustic (ex. Silverpop) Drive the email strategy and wider communication plans for Next Utilizing data to build customer segmentations and targeting (with support from data science/analytics team) Encourage data quality improvements and best practices Perform ongoing A/B testing to improve campaign performance Monitor, track, and communicate campaign results with stakeholders (including our ecommerce director) and provide actionable insights and improvements for future development Influence high quality email content through our internal Design team, bringing impactful messages to life with email best practice in mind Constantly research digital communications best practices, trends and technologies Manage and nurture the relationship with our third party agencies Reporting to the Digital Communications Manager with line manager responsibility for a small team
We are looking for the following skills and experience:
- Proven ability in marketing/communications with 3+ years relevant email and digital marketing experience Proven ability to build excellent relationships with partners Proven ability to build excellent relationships with a range of internal stakeholders/teams Proven ability to effectively operationally / project manage teams to deliver projects Experience of utilising a CRM/ email service platform such as IBM Acoustic Experience of Movable Ink would be an advantage Ability to understand data and reports to highlight key takeouts and actions Good knowledge of retailer e-commerce objectives and ways of working Excellent analytical, organisational, project management and time management skills Excellent written and confident verbal communication skills Self-motivated with the ability to prioritise tasks and take ownership of activity, which involves being able to multitask across a number of projects Proven attention to detail Able to manage and present to multiple senior stakeholders Effective team player; can do attitude Intermediate level user of G-Suite including sheets Possess strong analytical and problem-solving skills Intermediate level user of Excel/Sheets Experience working with HTML Excellent leadership
- Bonus Scheme
- Pension Scheme
- ShareSave Scheme
- Life Assurance
- Staff Discount
- On-site Nursery
You know Next, but did you know we’re a FTSE-100 retail company employing over 43,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 540 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!