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Supporter Development Officer - Hybrid

Royal British Legion
£32,910 - 34,491 per year + Inclusive of London Supplement
Closing date
21 Jun 2024

Job Details

Are you looking to spearhead impactful marketing initiatives while championing a noble cause? Join us at the Royal British Legion as a Supporter Development Officer. 

Supporter Development Officers at the Royal British Legion play a crucial role in executing the organisation’s Supporter Development communications plan. Reporting to the Supporter Development Manager, this position entails supporting on  various projects, with a focus on email stewardship, aimed at generating income and nurturing supporters. Collaboration within a cohesive framework across departments such as Supporter Acquisition, Planning, Marketing, and Finance is essential to thrive in the One Legion culture.  

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.  

Responsibilities involve supporting and delivering marketing and stewardship campaigns through diverse channels like email, direct mail,  phone, SMS, and social media. This encompasses managing creative content, ensuring alignment with the charity’s strategies, and adhering to brand guidelines. At RBL we use email platform Dotdigital, so experience and confidence in using this platform would be beneficial, but full training can be provided if necessary. Additionally, the role will support on  budget drafting, expenditure control, and maximizing financial returns while minimizing costs for campaigns. 

Operational excellence is pivotal, involving contribution to response handling processes, detailed post-campaign analysis, managing reporting requirements, and print management. Building relationships with partner organizations, fostering internal collaborations, and ensuring compliance with relevant industry regulations are also integral components of this role. 

Ideal candidates possess experience in managing multifaceted email and direct marketing campaigns,  proficiency in analysis to help inform strategic decisions, familiarity with print production, and a strong grasp of consumer marketing, particularly within the charity sector. Moreover, excellent analytical, communication, organizational, and problem-solving skills, along with IT proficiency and alignment with RBL's mission and values, are essential attributes for success in this role. 

Here at RBL, we aim to support our people and their wellbeing, with a package including generous paid holiday allowance and pension scheme contributions, and a range of optional benefits and discounts. 

You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues but with a minimum expectation of three days a week during probation, with the opportunity to move to two days per week after probation period, connecting directly face-to-face with colleagues at the hub. 

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert. 


RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics. 


Closing Date: 21st June 2024   


We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible. 



We’re the country’s largest Armed Forces charity. We help serving and ex-serving personnel, and their families, live fulfilling lives through a wide range of support and services.

We advocate and campaign to government on behalf of the Armed Forces community, as well as leading the nation in Remembrance to ensure their sacrifices are never forgotten.

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