CV Guru Emma Alkirwi offers advice on how to present your skills and experience if you are a freelancer or contractor seeking a contract.
More and more people are now working as a consultant on various contracts or as a freelancer as people seek greater flexibility and the opportunity to work for themselves. Seasoned consultants have already been asked for their CV to demonstrate their track record. Presenting a standard employment based CV can be challenging, but how do you present your CV when you are now no longer applying for employment but offering a service?
The differences are not huge, but the impact and effectiveness of your CV and how it is presented can be the difference between securing or missing out on contract work.
Firstly, if you are offering a service to a company, it is important to showcase this. Clients need to grasp quickly what you can do for them, what differentiates you and what scale you operate at. So, before you start, write down your clients’ pain points: What problems do they have and how exactly will your experience and track record help them?
The main sections you should have will be your Professional Profile, Key Skills and Expertise, Service Offering, Education and Additional Information. The objective is to have a CV that is in essence a sales pitch to prospective clients and would go alongside any proposal you are required to submit.
This is your elevator pitch and should be no more than six to eight lines long. So keeping your clients’ pain points in mind, succinctly write what problems you can address and your proven track record (tip: don’t write in the first person!).
This should be the main areas of your service offering so, for example, a Marketing Consultant could be Digital and Social Media Marketing Strategy, Content Creation, Campaign Management, E-Commerce, Budget Control, and PR and Event Management.
This section differs greatly from standard CVs. So here you should provide a short description of the company and your website address (if you have one). Then you should use sharp and impactful bullet points to highlight what services you offer. This should then be followed with key achievements which should include examples of the financial or operational impact YOU had on your clients. For example, using the marketing example, what was the return on investment of your marketing activity, what increase in revenue did you deliver, what key projects have you led, what new processes have you implemented, do you have any change management experience or have you improved customer journey/ experience/ satisfaction metrics.
This can be presented as normal with the most important qualification required presented at the top. This becomes very important for technical roles, such as in engineering, production, safety, or IT, i.e. basically where there is a particular technical certification or qualification that matters for the client work/sector.
Remember to include your LinkedIn URL. But you need to ensure your LinkedIn is up to date and has client recommendations. Having recommendations can increase buyer confidence by 60%. Tailor your CV just like you would a proposal.
In summary, treat your CV as a key part of your sales pitch and not a secondary submission as part of a proposal. Proofread your CV and, remember, if you would not hire you based on your CV then think about what would convince you if you were the client.
*Emma Alkirwi is the Managing Director of the CV Guru which is the leading service provider of professionally written CVs, LinkedIn Profiles, cover letters in the UK and they also provide specialist consultancy services.