Workingwise.co.uk’s annual survey was published last week and shows that a high number...read more
A campaign to combat ageism is launching an awards ceremony to highlight best practice.
The co-founders of Advantages of Age, a social enterprise which challenges the media narrative around ageist stereotypes, are fundraising to host the first Advantages of Age Awards Ceremony to raise awareness of the organisations and individuals making a positive contribution to pro-ageing and combatting ageism.
The aim of the awards is to inspire others to take action and make a difference by recognising and celebrating those working to promote positive ageing and highlighting the damage ageism does and the importance of taking action to fight it.
The co-founders, including workingwise.co.uk’s columnist Suzanne Noble from the Start-up School for Seniors, say: “Ageism is a form of discrimination that affects older individuals and can harm their physical and mental well-being. By calling out ageism in all its forms, we can help to create a more inclusive and equitable society where older people are valued and respected. This is especially important as the population ages, and more people live longer.”
The Advantages of Age Awards Ceremony, scheduled for November at Wiltons Theatre in East London, is described as a combination of serious and fun. The categories for the awards include the Most Innovative Contribution to Pro-Ageing, the Best Campaign, the best pro-ageing book, the Good Sex in a Novel Award, the Bad Sex in a Novel Award, the Most Ageist Headline, the Best Contribution to the Advantages of Ageing and more. The organisers are also open to other suggestions.
They says they need to raise £4,000 to put on the ceremony and make it sustainable.
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